NASHVILLE, Tenn. – Flat Creek, a strategic online public affairs firm, emerged from the 2008 elections with 100 percent of their incumbent candidates being re-elected to office, as well as having worked with several successful ballot measures across the country.

“The 2008 election cycle brought online strategy and tactics to the mainstream in campaigns,” said Allen Fuller, Flat Creek’s Managing Partner. “We are thrilled that our clients found so much success in a very difficult political environment, especially where they were able to integrate new media into their day-to-day operations and voter outreach.”

Sens. Thad Cochran (MS), Roger Wicker (MS), and Lamar Alexander (TN), as well as Congressmen Tom Cole (OK-4) and Walter Jones (NC-3), were all successfully re-elected. Additionally, Flat Creek clients found success at the state level, with State Senators Jim Tracy (TN-16) and Shawn Mitchell (CO-23) successfully seeking re-election. State Representative Frank McNulty (CO-43) won handily, and will be joined by new State Representative Scott Tipton (CO-58) in January.

“Flat Creek gave us the tools and solutions to reach donors, volunteers, and ultimately voters across the state. Flat Creek showed us how to successfully manage a campaign’s online communications, an increasingly valuable component of any campaign moving forward,” said Austin Barbour, Wicker for Senate Campaign Manager.

All told, Flat Creek worked for campaigns or initiatives in 18 states during the 2008 cycle. This includes successful efforts in Colorado to pass Amendment 54 and oppose Amendment 59.

Flat Creek produced 286,428 website page views, processed $498,513 in campaign contributions, sent 1.2 million emails, and produced 6.9 million online impressions for its political clients.

Flat Creek offers a unique blend of traditional communications principles merged with cutting edge technology to provide strategic value to their clients. Flat Creek is a full-service digital agency, offering campaigns, issue advocacy groups, and other organizations services like online grassroots management, web design, hosting, e-mail blasts, online social networking, fundraising, online advertising and blogger outreach. Flat Creek also provides campaigns back office tools including databases, voter files, and secure online scheduling tools for candidates and campaign surrogates.

The firm is already preparing for 2010 with the upcoming launch of RootsHQ, a comprehensive online campaign management tool that will allow any campaign, PAC, or issue group to manage their volunteers, donors, staff, surrogates, and coalitions from one secure website. RootsHQ gives candidates the ability to get a website up and running within hours not weeks, including the ability to accept online donations and send outbound e-mails.

“Barack Obama set new standards for what a successful campaign looks like,” Fuller said. “The challenge for Republicans now is to accept the lessons learned from 2008 while adapting them to our own coalitions and message.”

Flat Creek has experience providing communications planning and technical expertise at all levels of campaigning, from state house to White House. For more information, please visit